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Insight is the understanding of a specific cause and effect within a particular context. The term insight can have several related meanings:
An insight that manifests itself suddenly, such as understanding how to solve a difficult problem, is sometimes called by the German word Aha-Erlebnis. The term was coined by the German psychologist and theoretical linguist Karl Bühler. It is also known as an epiphany, eureka moment or (for cross word solvers) the penny dropping moment (PDM). Sudden sickening realisations often identify a problem rather than solving it, so Uh-oh rather than Aha moments are further seen in negative insight. A further example of negative insight is chagrin which is annoyance at the obviousness of a solution missed up until the point of insight, an example of this being the Homer Simpson's catchphrase exclamation, D'oh!.